• Culture

    Let’s Talk Kpop

    Since the mid-1990’s, shifting economic values in South Korea has contributed to the evolution of a broader cultural movement known as Hallyu. Referring to the global popularity of South Korea’s cultural economy, including television, music, fashion, film, beauty, and cuisine, Hallyu, or the “Korean wave” is a phenomenon attributed to massive changes made by the Korean government over the last few decades. With an increasing interest in branding major companies, a new focus on infrastructure, the restructuring of Korean chaebols, and lifts in censorship laws, Korea’s transnational flow of popular culture as a means of promoting soft-power by shaping preference through attraction has boosted Korea’s economy exponentially, marking it the…